Simplicity out of complexity.
Albert Einstein famously recommended it, so of course it’s clever. And it was certainly what the Retail and Supply Chain Health & Safety Group (try saying that quickly) needed most. How to shorthand their story for all their participants - from shop workers to horticulturalists, from manufacturers to trucking and logistics businesses? And not be boring, preachy or all negative and regulatory? Our clever new symbol unites, talking to the many roads and threads of retail and its supply chain, and of course the care at its heart. Together with the new name, the brand says no matter what part you play en route to ‘the shop’, we’re all pulling together to get everyone home as a well being.
