Never work with children or animals

Thanks to our amazing team at IDC, and talented videographer, Camilla, we can disprove this old ditty. All we had to do? Conceptualise some new social content for our goat milk infant formula client, and then find the dream team to make it happen. Mission accomplished. We wrote our ‘screenplays’, creating connections between this natural product and growing free range kids. Then, from wardrobe to props, to chicken soothers, the magic came together in the location, the lighting and the toddler wrangling. We want to thank our little stars, their mums and dads, and our big stars too. A day in the country yielded moving magic.