Superb Herb case study | Dow Design, brand strategy, identity and packaging design agency
Superb Herb Fresh Chive Photograph and Graphic

A cut above.

It was all in the name for us. As they say, the name really did say it all. But Superb Herb was hiding its name under a bushel. And green on green is no way to command attention for what is a superb product, so they took our sage advice not to be another green washed brand. The results have been nothing short of spectacular. Blossoming across supermarkets like well-watered herbs in a hothouse, the new look Superb Herb has increased distribution for this innovative fifteen year old business. But more importantly, it has made them the natural, everyday addition to everybody's shopping trolley.

Superb Herb Cut Fresh Herbs Packaging Superb Herb Before & After Comparison