Mammoth Supply Co. case study | Dow Design, brand strategy, identity and packaging design agency
Mammoth hammer icon graphic

Go big, or go home.

Like its woolly predecessor, Mammoth the brand was sliding towards oblivion when we inherited its makeover. But for us this one had to be a no-brainer. With a name like Mammoth you better walk the talk. So our revitalized logo moved to centre stage. A keen eye will detect the subtle shifts like rotating him a little to the left and opening the legs a little wider to make him look more confident, and full of intent. Intent for greater brand awareness. Throw in a better information hierarchy and Mammoth is now recognisable a mile off. Monumental and legendary.

Mammoth logo Mammoth before & after comparison Mammoth cap Mammoth billboard Mammoth icon graphics