In the thick of it. | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Anchor Greek Packaging Design

In the thick of it.

How to create a fresh and innovative design for a totally new product… Without messing with a national treasure? That was the design challenge for Anchor Greek. Anchor’s been a household name in dairy since 1886. But for milk and butter, not yoghurt. Our design solution had to be extra, err, fresh. Anchor’s credentials lay in the quality of its milk. Add to this the quality of the product. Real, natural fruit flavour. Plus the thick, creaminess of true Greek-style yoghurt. Knowing this, our design team took milky white and added bright artistic watercolours (for real fruit) rather than clichéd fruity montages. Goes to show, you can ‘teach an old brand new tricks’ if you make it relevant, rather than slapping it on like a badge.
Anchor Greek Yoghurt Packaging Design Anchor Greek Yoghurt Packaging Design Anchor Greek Yoghurt Packaging Design Anchor Greek Yoghurt Packaging Design
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Anchor Greek Yoghurt strawberry water colour illustration detail
Anchor Greek Yoghurt Lid Packaging Anchor Greek Yoghurt seal Packaging
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Anchor Greek Yoghurt fruit pottle photography Anchor Greek iPad website Anchor Greek Yoghurt branded fridge

 
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