Why you should give branding a fair go | Dow Design, brand strategy, identity and packaging design agency

Why you should give branding a fair go

Why you should give branding a fair go image

June 26 2017

Idealog article


‘Innovation’ may be important, but the amount of money and effort being invested is excessive. Our Group Account Director Simon Wedde argues that we would be better off if more attention was paid to taking existing ideas, making them better, branding them right and taking them to the global stage.