Outstanding design is above all a labour of craft - it’s not writing a manifesto on the back of a napkin.
It’s about the hands-on building of concrete things you can hold, touch and see, but even more than that, it has content that counts. It means refine-refine-refine, produce-produce, review-review, and filter. Piles of paper (thank God for recycling), in the push for greatness.
From brief to bar. Enjoy.